HESS — Snack brand website in 7 languages

A multi-page website for a cracker and crouton brand: flavor catalog, content managed from the admin panel, a loyalty club and SEO for a SPA.

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Case Study

hesslife.com

Key Features

Seven languages in the URL

Kazakh, Russian, English, Chinese, Mongolian, Uzbek, Kyrgyz — every version has its own address

All content from the admin panel

24 flavors, news, collaborations, events, retail points and job openings are edited without a developer

HESS CLUB

Email code login, promo codes, points, prizes, prize draws and member polls

Leads to Telegram, resumes to HR

The contact form goes to Telegram, a job application by email — with spam protection

SEO for a SPA

Per-page meta tags, sitemap.xml, robots.txt and a text stub inside the HTML for crawlers

Catalog with real links

Filters and pagination as genuine URLs — every flavor is indexed separately

By the Numbers

Interface languages

Static pages

Flavors in the catalog

Admin panel sections

CSS frameworks

Technology Stack

Backend: Python, FastAPI, SQLAlchemy 2.0 (async) + asyncpg, AlembicDatabase: PostgreSQL; admin panel — sqladminFrontend: React 18 + TypeScript, Vite, react-router; styling — plain CSS, no UI frameworksLocalization: custom per-section dictionary, language in the URL, switcher with flagsNotifications: Telegram Bot API (leads), SMTP (resumes and club login codes)Infrastructure: nginx (SPA + proxy to API, admin and media), Docker, GitLab CI

What We Can Build For You

Multilingual websites with the language in the URL and separately indexed versions

Product catalogs with an admin panel built for a content manager

Loyalty programs: code login, points, promo codes, prize draws

SEO for SPAs: meta tags, sitemap, a page stub for search engines

Forms that deliver leads to Telegram and email

Turnkey brand websites — from markup to the server and CI